Our Values

We believe that business success, sustainability and growth is achieved through a company’s most important asset, our people.

Exude Humility
Think Outside of the Box
Keep it Positive
Self Driven
Treat Each Other Like Family

Singularly Unique Professionals Bound by a Common Purpose

We’re a unique blend of MicroStrategy and Tableau developers; cognitive ergonomic experts; mathematical PHD’s; ETL and data warehouse cowboys; business consultants and MBA’s all united by a common purpose. That business purpose being the ambition and mission to alter the genetic makeup of business organisms using business intelligence as an agent of change to produce new and improved business cells capable of efficiently consuming data to produce business results. We are Data Meaning.

Traditional Benefits

  • 401(k) plan with company contribution
  • Medical and dental insurance
  • Vision insurance
  • Voluntary short-term disability insurance
  • 27 days of paid time off and holiday pay
  • Continuing education
  • Career specific certifications

Unique Benefits

  • A goat donated in your name to a rural community
  • Employee Referral bonus
  • Data Meaning University crash courses

Office Life

  • Casual attire
  • Ping pong, foosball and corn hole
  • Work from home flexibility
  • Bring Your Own Pet program
  • Limitless coffee bar
  • Social and community service excursions


In the words of Simon Sinek, we “Start with the WHY”. We begin by understanding the core purpose of your business and current year’s strategic initiatives. We then learn about the business drivers that led to the consulting engagement and how they align to those initiatives.

Our Methodology Traces Back to Harvard

If the process sounds familiar its because it is. Our methodology traces back to business principals originating from Harvard Business School first introduced by Drs. Robert Kaplan and David Norton. The Gartner Group suggests that over 50% of US based enterprise firms have already adopted a similar management system and according to the Harvard Business Review, it’s been selected as one of the most influential business ideas of the past 75 years. Since this methodology has passed the test of time and has experienced such ubiquitous adoption, we found it wise to introduce principals of it into the real of business intelligence project and incorporate it into our methodology.

By Clarifying Business Drivers, We Translate Solutions into Quantifiable Action

Our approach introduces accountability and ensures that we provide a clear prescription as to what should be measured in order to quantify the success and return on investment (ROI) of the business intelligence initiative. By clarifying the strategic initiatives and business drivers leading to the business intelligence project we are able to translate the solution into quantifiable action.

This approach provides feedback around both the internal business drivers and external outcomes in order to continuously improve strategic performance and business results. When fully deployed, our solutions transform strategic planning and business ideals from an academic exercise into the nerve center of an enterprise. The end state being an organization that incorporate business intelligence and makes it part of its DNA. Business Intelligence as an extension of the business not as a side project or operational task.